WAPA SSAI Revenue Forecaster

Ad slots / stream

64

per concurrent user

Total impressions

960K

all users × slots

Est. revenue

$7,680

at 100% fill rate

At custom fill rate

$5,376

realistic estimate

Adjust assumptions

Avg simultaneous users 15,000

Stream duration (hrs) 2 hrs

Commercial breaks / hr 4

Break duration (min) 4 min

Avg ad duration (sec) 30 sec

eCPM ($) $8.00

Custom fill rate (%) 70%

Revenue by eCPM scenario